Capital Leakage Calculator
How much money is your business losing?
Industry data shows only about $0.36 of every ad dollar reaches a real person. The rest leaks through duplicate audiences, brand-search cannibalization, worn-out creatives, and placements nobody is watching.
Six questions. Sixty seconds. A modeled breakdown of your leakage by category, and the restored EBITDA on the other side.
Governance Questionnaire · Six Questions
1 · Annual digital advertising spend
$250K to $1M
Our forensic work begins at $100K in annual advertising spend. Below that level, capital leakage rarely justifies a governance engagement.
2 · Where do you advertise? Select all that apply.
3 · When someone searches your company by name, do your paid ads appear?
4 · Do several of your campaigns target the same types of customers?
5 · When did you last put fresh ad creatives into rotation?
6 · Have you ever reviewed the actual list of websites and apps where your ads ran?
Vertical
Outside-In Modeled Hypothesis
Your projected annual capital leakage
$0
— of analyzed spend
Realizable Recovery Range (Pre-Engagement)
—
Outside-In estimate at 78% system confidence within ±14% band. Final figures tighten to sub-2% variance upon Validation Pilot data ingestion.
Forensic Diagnostic Brief
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Receive a confidential Outside-In Diagnostic Brief documenting the estimate, the category breakdown, the verified methodology baseline, and the path from estimate to recovered capital.
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